You keep hunting for the 'silver bullet', that one thing that will propel your business forward faster. Frustrated with your lack of progress, you put yourself under more pressure. Your smiles evaporate.
Major issues keep presenting themselves, for example, new competitors, new technology, and key staff leaving.
You dash from one thing to the next. You attempt quick fixes.
You cry out for a better way of coping; a simple, robust and proven way. Not the latest management fad.
Be Clear On Your Message. With lead generation it’s better to whet a prospect’s appetite than to try to feed the whole meal at once. If you get one or two main messages about your service across clearly, and at a glance, in a marketing piece (ad, flyer, brochure, sign etc.) you’re doing well.
Have your friends and family complained about your long work hours? Can’t remember the last time you took a vacation? The Workaholics Anonymous website lists several indicators for people to evaluate their work addiction. If you answer “yes” to three or more of the following questions, you are well on your way towards becoming a workaholic.
Every agent has a reluctance to prospect, and everyone has their own set of reasons why they don’t like this critical part of the business. Most people fear rejection or take the rejection personally, or they don’t know what to say. Some even feel that making these calls is beneath them or makes them appear “slimy”. Here are some other top reasons for the reluctance of prospecting:
As business owners we expect results from our people and yet do very little to actually measure their performance. They are working, working, working, doing tasks and we still don’t objectively know if they are really producing the results we want. Maybe subjectively or intuitively we know, but not objectively.
I occasionally ask the employees or team members of the businesses I work with, “how do you know that you are really producing real results for the company?” Virtually every single time I get vague answers that suggest that nobody really knows.
Did you know that only 3% of businesses write a business plan? That’s a statistic that personal coaches everywhere aim to change. Successful businesses set goals for themselves. These goals keep businesses motivated and on track. Keeping your business up and moving ahead, rather than treading water, is the signature of a company with a plan.
Life has ups and downs that can wear you down. You work hard to succeed in your career, you try to be the best parent or spouse you can be, and all the while there never seems to be enough time in the day to find peace within yourself. The proverbial “life is a rat race,” catches up with us and we feel drained and overwhelmed.
Real estate agents and brokers share the selling market with unrepresented, home sale do-it-yourselfers known as For Sale By Owners, or FSBOs (pronounced fizzbo). Some 12% of home sellers in today's market are FSBOs, and approximately 85% of those sellers will hire real estate agents to sell their properties
When we or our marketing becomes conventional it becomes more difficult for us to be more creative, to think outside the box. Very few if any inventions were constructed out of conventional thinking.